Simply Organic Seasoning Mix Refresh

BEFORE 

Simply Organic's Seasoning Mix packaging needed to simplify and emphasize their convenience and ease-of-use, while reinforcing their brand attributes of clean ingredients, simple preparation, and organic goodness.

AFTER

The packaging refresh presented a cleaner look that emphasized fresh, colorful food and simple steps in preparation. The simplified message hierarchy, branding badge, and use of white space created stronger visual cohesion across the brand in its multiple product categories.