Frontier Co-op Rebrand

BEFORE 

Frontier Co-op sought to reposition their brand in response to increased pressure from competitors and retailers’ private label offerings. 

Their branding was dated and failing to capture attention on shelf and communicate the brand’s core values of quality and product expertise. 

AFTER 

The resulting redesign was an entirely new look that conveyed a “farmers’ market” feel with the use of a chalkboard-like background and colorful, custom hand-drawn illustrations.

Each label was individually illustrated to communicate its unique attributes and convey the quality and care that goes into each product.