Aura Cacia® Essential Oil Refresh

BEFORE

Aura Cacia’s essential oil line needed a refresh to update the design, make sku identification easier, communicate the botanical nature of the product, and educate consumers on product usage. 

AFTER

The refreshed labels focused on an easier to read sku name and the addition of an illustrated botanical element to reinforce the natural origin of the product. 

To educate consumers on the use of essential oils, a peel-back expandable label was introduced that included usage tips, recipes and a dilution and safety guide.